Decision ShelfA few clear directions.

Decision Shelf · Commercial disclosure

Commercial disclosure

Know what funds the shelf. Commercial relationships matter when evaluating advice. Our disclosure policy explains how readers should recognize paid links and placements, and what those relationships mean for the content.

Effective and last reviewed:

The principle

A commercial relationship must be clear where it matters to your decision. Payment cannot buy a favorable conclusion or replace evidence.

Commercial terms do not establish product merit

Our editorial rule is that payment cannot buy a favorable conclusion, suppress a supported limitation or substitute for evidence. Product selection must be grounded in the reader’s needs, fit, tradeoffs and credible product information. A higher commission is not a reason to call a product better.

Useful guidance should remain useful when shopping links are removed. Using what you already own may be the best outcome. Our method explains the evidence needed before making a buying recommendation.

Advertising, sponsorships and supplied products

Any paid placement or sponsored content must be clearly labeled on the affected page. A free or loaned product, payment or other material benefit connected with coverage must also be disclosed where readers encounter that coverage.

Receiving a product does not justify claiming it was purchased independently or tested when it was not. These standards apply to any commercial format; they do not establish that a particular brand has a relationship with Decision Shelf. Our privacy policy explains the site’s actual data practices.

Questions about a relationship

If a link or commercial statement seems unclear, contact corrections@decisionshelf.com with the page address and the wording or link involved. Disclosure errors belong under the same corrections policy as other factual errors.